[Luis Mendez]

Following as I am also curious…

[Michael McKean]

At Ball State University, the Pittenger Student Center offers digital ads for $25 a week. Each ad runs on one of 14 TV’s for 8 seconds. We have a maximum of 30 ads per week. We limit video ads to 15 seconds. We allow anyone who has a recognized student org or is part of a university department to advertise.

[Benjamin Perlman]

Hi Heather,

We work with a company called Trooh that manages several digital screens on our campus. We can control our programmatic content but they handle the ad sales and share a percentage of the revenue. Happy to connect you with them if you’re interested.

Ben Perlman
Saint Louis U

[Heather Marks]

I have seen Trooh and have spoken with them at a few conferences. We’re wanting to be more selective about the content than what Trooh offers.

[Deborah Shotwell]

At Oklahoma State we offer rates for student orgs ($50), OSU departments ($100) and non-affiliated ($200) for 14 days maximum. Honestly, we do not sell much corporate or outside advertising but we do not aggressively push it either. Flyers are shown for 15 seconds with a maximum of 20 flyers in rotation. This provides the opportunity for each ad to be seen at least once every five minutes (12 times per hour). We do reserve the right to edit or reject submissions for a variety of reasons. We also have three Trooh kiosks in the Union. We only use those for Student Union-sponsored events and do not sell space on those. Hope that helps!

[Jerad Schlobohm]

At South Dakota State University, here in the union, we overhauled our digital signage offerings within the last 3 years. We have 20+ screens placed throughout our building, playing content from open to close. We cap our total ad slots to (16), each running for 15 seconds creating a 4-minute loop. There is a campus wide posting policy in place that helps police the content that can be displayed in addition to some of our own in-house policies.

The signage is overseen by my department, which includes a student-run design and print center. Because of this one of the requirements for posting on our signage is that it must be designed by our award-winning student graphic design team as part of the experiential learning process. However, there are exceptions to this policy as we will allow certain departments and non-affiliated customers to provide their own ads as they are generally created by professional designers.

With the non-affiliated advertisers we require them to promote services or events that are explicitly open to the campus community and do not compete with any offered campus services. The majority of this comes down to the companies looking to hire our students for full-time, part-time and internship opportunities. Additionally, we soft cap the number of non-affiliated ads to (4) running at any one time to not overload the screens and allow ample slots for campus entities to advertise. This can be extended to 5 or 6 at a time if we are in a slow period. The addition of allowing non-affiliated customers has been great. Much of the time 3 of the 4 allotted spaces are filled with advertisers booking the entire semester rate.

We utilize a 3-tier pricing structure – see attached screenshot

The digital ad fees do not include any of the additional design fees. A typical digital ad can take anywhere from 3-6 hours to design, depending on the scope of the project. We do offer bundles that include our printing, advertising and design work at discounted rates, depending on what the customer is looking for.

Standard Design Fees

Non-affiliated: $30/hr.

Affiliated: $20/hr.

Student (RSO): $15/hr.