• Open Forum

  Collegiate Marketing Institute in Denver (Dec 6-8) — call for proposals!!

  Posted by Melissa Ulmer on June 27, 2023 at 2:42 pm

  Hello ACUI friends & family -?

  The Collegiate Marketing Institute, jointly hosted by NIRSA & ACUI, is heading to Denver this December and we want YOU to join us! I have the honor of serving on this year’s planning committee and currently we’re looking to push our call for proposals! Worried you’re not a marketing expert? That’s okay! We’re just looking for people excited about the area of collegiate marketing and who are looking to share information in a collaborative learning environment.?

  This is great professional development opportunity & resume builder! There’s no topic/theme that you need to stick to, but if you need inspiration – here are some suggested ideas from the committee:?

  • Social Media – using analytics to drive & learn
  • AI – how to best utilize for content creation
  • Listening to Gen Z to target marketing and promo items
  • How to create belonging through digital engagement
  • Bridging the gap between marketing & advertising – knowing the difference & how to navigate
  • Project Management software
  • How to mentor student teams to create better work
  • Treating your process like corporate marketing – goals, expectations, etc.
  • How to move past marketing or event failure, how to learn & pivot

  NOTE:?It is required that all presenters be registered for the Institute.?Submissions are due by June 30th!?To submit or for more information, visit: https://www.acui.org/marketinginstitute. If you have any questions, please ask!

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  Melissa Ulmer (she/her/hers)
  Assistant Director, Marketing & Student Programs

  Rowan University – Division of Student Life
  Chamberlain Student Center & Campus Activities
  Glassboro, NJ 08028
  ulmer@rowan.edu
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  Melissa Ulmer replied 3 years, 2 months ago 1 Member · 0 Replies
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